Chapter One Dental Clinic

Chapter One Dental Clinic is a private dental practice in Bruntsfield, Edinburgh, run by husband-and-wife dentists Chris and Ashley Chisholm. As a newly launched practice with no existing search presence, they needed a local SEO foundation built from scratch — one that would help new patients in Edinburgh find them, without compromising the warm, community-rooted tone that defines their brand.

We Handle the Web manages their ongoing local SEO, covering Google Business Profile optimisation, on-page and technical SEO across their treatment pages, citation building, and content strategy. We also carried out a dedicated technical and site performance audit, and built a monthly reporting system that translates search data into plain-English updates the clinic can act on.

As a new domain in a competitive local market, the focus has been on establishing the fundamentals properly — search visibility, technical health, and reputation signals — rather than chasing quick wins. It's the kind of groundwork every local business needs before rankings follow, and the same process we bring to any client starting from zero.

Visit the Site →