About We Handle the Web

Rob McBryde smiling
Rob McBryde smiling

I'm Rob - a software engineer by trade, based in Edinburgh.

I have a degree in Computer Science and over 20 years professional experience building and leading engineering teams for companies that can afford in-house technical expertise. Most small businesses can't, and it shows: sites built once and never touched again, Google Business Profiles nobody's claimed properly, and SEO "help" that's really just jargon and a monthly invoice.

I started We Handle the Web because I got tired of watching good local businesses lose ground to worse competitors who simply understood how search works. The gap usually isn't effort or budget — it's that nobody's translated the technical side into something an owner can actually act on.

What I do differently.

  • I start with your story, not a template. Every business I work with gets a strategy built around what actually makes them different — not a generic playbook with your logo swapped in.

  • I tell you what hasn't worked, not just what has. SEO takes months, not weeks. Anyone promising fast rankings for a new business is selling you something.

  • I explain the "why." You'll understand what I've done and why it matters, not just receive a PDF full of metrics. I want to empower you by being available to answer your questions.

I'm currently taking on a small number of local businesses and service based practices, where I can do the work properly rather than spreading thin across dozens of clients.

If that sounds like a fit, get in touch.